Exclusive technology
Gennex® Color Technology
Certain chemicals can prevent paint from delivering the color you want. So we got rid of them.
Pioneering Technology
Our commitment to research and innovation has led us to many industry firsts.
Breathe Easier
Natura® Premium Interior Paint earned an asthma & allergy friendly® certification.
The CERTIFIED ASTHMA & ALLERGY FRIENDLY Mark is a Registered Certification Mark of the ASTHMA AND ALLERGY FOUNDATION OF AMERICA and ALLERGY STANDARDS LTD.
Highest Standards Of Stewardship
Both Natura® and Ultra Spec® 500 earned Silver-level certification from the Cradle to Cradle Product Innovation Institute.
